NOLA Brewing is launching a new pale ale on April 16th to benefit The Roots of Music, a non-profit music organization co-founded by Rebirth Brass Band drummer, Derrick Tabb. This sessionable pale ale is brewed using five different malts, as well as Cascade, Citra and Simcoe hops. It will also be available later this summer in 12-ounce cans.
See the press release and pictures of the sweet looking tap handle and can design below.
BEER & BRASS
NOLA Brewing Introduces Rebirth Pale Ale Benefiting The Roots of Music
Official Release Party Wednesday, April 16
For the past five years, NOLA Brewing Company has been bringing the history and tradition of beer back to New Orleans. Founded on the concept of helping rebuild and develop commerce in post-Katrina New Orleans, the NOLA based brewery offers a variety of beers made with the finest available hops, malts and unique yeast blends.
Continuing in this tradition, NOLA Brewing is proud to unveil its latest brew – Rebirth Pale Ale on draft – benefitting The Roots of Music. The company’s first pale ale pays tribute to the Rebirth Brass Band while supporting music education for New Orleans’ youth through the non-profit organization, co-founded by Rebirth drummer, Derrick Tabb and Allison Reinhardt.
“We decided to name the brew Rebirth for a number of reasons,” explains Kirk Coco, CEO of NOLA Brewing. “A big part of the meaning comes from the rebirth of the city post-Katrina and being a part of that process. Another is that the Rebirth Brass Band is a shining example of music from our city. We wanted to give back to the community with our beer, and The Roots of Music was a perfect fit – helping kids in the city where music education is vital, and supporting the music everyone at the brewery loves!”
Derek Tabb adds, “We’re excited and honored that NOLA Brewing would pick us to represent them in its latest beer, while also supporting an organization that’s most near and dear to our hearts.”
In celebration of the release, the brewery invites imbibers to sample the new beer on Wednesday, April 16 at5 p.m. in the taproom at 3001 Tchoupitoulas Street. Admission is free and open to the public (21+up) and will feature complimentary light bites, live entertainment
and $3-$7 beers. In attendance will be the talented kids from The Roots of Music Marching Crusaders along with Derrick Tabb and members of the Rebirth Brass Band.
Rebirth Pale Ale is a sessionable, American-style pale ale that uses five different malt varieties and desirable hops including Cascade, Simcoe and Citra. The pale ale is wonderfully balanced and its flavorful hop taste and aroma allows for more than one indulgence at a time, coming in at only 5% ABV.
To help raise money for The Roots of Music’s mission to teach, support and empower New Orleans’ youth through music education, a portion of all beer sales at the release party, as well as a portion of ongoing retail sales of Rebirth Pale Ale, will be donated to the organization. Stay tuned for a soon-to-be released 6 pack 12 oz. can set of the Rebirth Pale Ale to debut this summer. For more information on NOLA Brewing visit www.nolabrewing.com.