Got word today that the Stone Enjoy By IPA will finally be making an appearance in Louisiana. Enjoy By IPA is meant to be consumed almost immediately, and is brewed NOT to last. It’s a double IPA, weighing in at 9.4% ABV and 88 IBUs.
This version will be Stone Enjoy By 05.17.13 and will be released in Louisiana on April 17th. So get some, and drink some quickly once it comes out next month. The Avenue Pub will tap the first of their two kegs on April 17th, and then the second on the Enjoy By date of May 17th.
Per the Stone website, here’s a description of the Stone Enjoy By IPA:
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.